Reference : Fidélité et Substitution : Effets de l’Etendue et de la Durée des Ruptures de Stock s...
Scientific congresses and symposiums : Unpublished conference/Abstract
Business & economic sciences : Marketing
http://hdl.handle.net/2268/137238
Fidélité et Substitution : Effets de l’Etendue et de la Durée des Ruptures de Stock sur le Comportement du Consommateur
French
[en] Loyalty and Substitution: Effect of the Duration and the Extent of Stock Outs on Consumer Behavior
Brandt, Céline mailto [Université de Liège - ULg > HEC-Ecole de gestion de l'ULg : UER > Marketing général >]
Pahud de Mortanges, Charles mailto [Université de Liège - ULg > HEC-Ecole de gestion de l'ULg : UER > Marketing général >]
Van Riel, Allard mailto [Institute for Management Research, Radboud University Nijmegen > > > >]
May-2011
25
Yes
No
International
Le 27e Congrès de l'association française du marketing
du 18 au 20 mai 2011
Louvain School of Management
Bruxelles
Belgique
[en] retail stores ; stock out ; brand loyalty
[en] Our research presents three types of stock outs: the traditional stock out, the prolonged
stock out and the brand prolonged stock out. The research question is as follows: « Is
the consumer going to stay loyal to the store by choosing a substitute or is he going to
chose another retail store? »
HEC ULg
Branding
Researchers ; Professionals ; Students
http://hdl.handle.net/2268/137238

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