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Profil

Pahud de Mortanges Charles

HEC Liège

See author's contact details
ORCID
0000-0003-1874-3198
Main Referenced Co-authors
Brandt, Céline  (13)
Bluemelhuber, Christian (6)
Van Riel, Allard (6)
Choffray, Jean-Marie  (3)
Dessart, Laurence  (2)
Main Referenced Keywords
Brand Concept Mapping (3); Brand Image Confusion (2); Brand Management (2); Active investing (1); Artificial Intelligence (AI) (1);
Main Referenced Unit & Research Centers
HEC ULiège (7)
Marketing (5)
INNOV (1)
Main Referenced Disciplines
Marketing (15)
Finance (6)
Business & economic sciences: Multidisciplinary, general & others (2)
Strategy & innovation (1)
General economics & history of economic thought (1)

Publications (total 25)

The most downloaded
853 downloads
Choffray, J.-M., & Pahud de Mortanges, C. (2016). Protecting Assets Under Non-Parametric Market Conditions. In F. Longin (Ed.), Extreme Events in Finance: A Handbook of Extreme Value Theory and its Applications (pp. 507-523). New York, United States: Wiley. doi:10.1002/9781118650318.ch20 https://hdl.handle.net/2268/168479

The most cited

140 citations (Scopus®)

Van Riel, A., Pahud de Mortanges, C., & Streukens, A. (2005). Marketing antecedents of industrial brand equity: An empirical investigation in specialty chemicals. Industrial Marketing Management, 34 (8), 841-847. doi:10.1016/j.indmarman.2005.01.006 https://hdl.handle.net/2268/1270

Pahud de Mortanges, C. (2023). The Remarkable Endurance of Crypto. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/310386.

Pahud de Mortanges, C. (2023). Some Personal Reflections on AI and Brand Value. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/302253.

Pahud de Mortanges, C. (2023). War and the Broken Window Fallacy. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/301475.

Pahud de Mortanges, C. (2023). The Future of Cryptocurrencies: A Bearish & Bullish View. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/300255.

Pahud de Mortanges, C. (2023). Crypto vs. Dot-Com: A Comparison of Market Crashes. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/299608.

Pahud de Mortanges, C. (2023). Is the U.S. Trying to Kill Crypto? ORBi-University of Liège. https://orbi.uliege.be/handle/2268/300758.

Pahud de Mortanges, C. (2021). Freedom and Rational Behavior: Making Choices and its Consequences amidst COVID-19. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/265309.

Choffray, J.-M., & Pahud de Mortanges, C. (2020). Short answers to some of the hardest issues facing investors today. Seattle, United States - Washington: Amazon Kindle.

Choffray, J.-M., & Pahud de Mortanges, C. (2017). Ever invested. Ever failed. No matter. Invest again. Invest better. United States: Amazon, Kindle Edition.

Choffray, J.-M., & Pahud de Mortanges, C. (2016). Protecting Assets Under Non-Parametric Market Conditions. In F. Longin (Ed.), Extreme Events in Finance: A Handbook of Extreme Value Theory and its Applications (pp. 507-523). New York, United States: Wiley. doi:10.1002/9781118650318.ch20
Peer reviewed

Pahud de Mortanges, C. (2015). Investing in the Future. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/176955.

Brandt, C., Pahud de Mortanges, C., & Van Riel, A. (May 2011). Fidélité et Substitution : Effets de l’Etendue et de la Durée des Ruptures de Stock sur le Comportement du Consommateur [Paper presentation]. Le 27e Congrès de l'association française du marketing, Bruxelles, Belgium.

Brandt, C., & Pahud de Mortanges, C. (April 2011). City branding: A brand concept map analysis of a university town. Place Branding and Public Diplomacy, 7 (1), 50-63. doi:10.1057/pb.2010.37
Peer Reviewed verified by ORBi

Brandt, C., Pahud de Mortanges, C., Van Riel, A., & Bluemelhuber, C. (April 2011). Associative Networks: A New Approach to Market Segmentation. International Journal of Market Research, 53 (2), 187-207. doi:10.2501/IJMR-53-2-187-208
Peer reviewed

Brandt, C., Dessart, L., & Pahud de Mortanges, C. (March 2011). The impact of brand pages on brand page commitment and brand commitment in the context of social networking sites [Paper presentation]. 2011 Thought Leaders International Conference on Brand Management, Lugano, Switzerland.

Dessart, L., Brandt, C., & Pahud de Mortanges, C. (March 2011). Brand commitment on brand pages in a Social Networking Site context [Paper presentation]. The Thought Leaders International Conference on Brand Management, Lugano, Switzerland.

Brandt, C., Pahud de Mortanges, C., Bluemelhuber, C., & Van Riel, A. (April 2010). Brand Concept Maps: A Method of Capturing Doppelganger Brand Image [Paper presentation]. 6th Thought Leaders International Conference on Brand Management, Lugano, Switzerland.

Brandt, C., Pahud de Mortanges, C., Van Riel, A., & Bluemelhuber, C. (February 2010). How to capture Doppelganger Brand Image with Brand Concept Mapping [Paper presentation]. Séminaire de Gestion ESSEC, Paris, France.

Brandt, C., Pahud de Mortanges, C., Bluemelhuber, C., & Van Riel, A. (June 2009). Brand Concept Maps: A Method of Capturing Brand Image Confusion [Paper presentation]. Management Seminar, Liège, Belgium.

Brandt, C., Pahud de Mortanges, C., Bluemelhuber, C., & Van Riel, A. (April 2009). Capturing effects of brand image confusion on the brand image using associative networks: An experimental investigation [Paper presentation]. 5th Thought Leaders International Conference on Brand Management, Athens, Greece.

Brandt, C., & Pahud de Mortanges, C. (April 2008). City Branding: A Brand Concept Map Analysis [Paper presentation]. 4th Thought Leaders International Conference on Brand Management, Birmingham, United Kingdom.

Brandt, C., & Pahud de Mortanges, C. (February 2008). City Branding: A brand Concept Map Analysis [Paper presentation]. Management Seminar, Liege, Belgium.

Brandt, C., Pahud de Mortanges, C., Bluemelhuber, C., & Van Riel, A. (April 2007). Brand Concept Maps: a New Approach to Market Segmentation [Paper presentation]. 3rd Thought Leaders International Conference on Brand Management, Birmingham, United Kingdom.

Brandt, C., Pahud de Mortanges, C., & Van riel, A. (February 2007). Brand Concept Map: a new approach to market segmentation [Paper presentation]. Management Seminar, Liege, Belgium.

Van Riel, A., Pahud de Mortanges, C., & Streukens, A. (2005). Marketing antecedents of industrial brand equity: An empirical investigation in specialty chemicals. Industrial Marketing Management, 34 (8), 841-847. doi:10.1016/j.indmarman.2005.01.006
Peer Reviewed verified by ORBi

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