Reference : Marketing antecedents of industrial brand equity: An empirical investigation in speci...
Scientific journals : Article
Business & economic sciences : Marketing
http://hdl.handle.net/2268/1270
Marketing antecedents of industrial brand equity: An empirical investigation in specialty chemicals
English
Van Riel, Allard mailto [Université de Liège - ULg > HEC - Ecole de gestion de l'ULg > Stratégie et déploiement de projets innovants >]
Pahud de Mortanges, Charles mailto [Université de Liège - ULg > HEC - Ecole de gestion de l'ULg > Marketing général >]
Streukens, Alexandra [Université de Liège - ULg > HEC-Ecole de gestion de l'ULg > HEC-Ecole de gestion de l'ULg >]
2005
Industrial Marketing Management
Elsevier Science
34
8
841-847
Yes (verified by ORBi)
International
0019-8501
New York
NY
[en] Chemicals ; Industrial Branding
INNOV
Researchers ; Professionals
http://hdl.handle.net/2268/1270

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