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Standaert Willem

HEC Liège : UER > UER Management : Marketing and Strategy

HEC Liège Research: Strategic Marketing Innovation

See author's contact details
ORCID
0000-0003-4756-8085
Main Referenced Co-authors
Muylle, Steve (17)
Dessart, Laurence  (11)
Thunus, Sophie  (11)
Basu, Amit (10)
Mazurova, Elena  (6)
Main Referenced Keywords
Artificial intelligence (2); Digital Technologies (2); Action Sport (1); Action Sports (1); Affordances (1);
Main Referenced Disciplines
Management information systems (38)
Marketing (21)
Strategy & innovation (11)
General management, entrepreneurship & organizational theory (4)
Education & instruction (3)

Publications (total 82)

The most downloaded
369 downloads
Standaert, W. (2021). Digital growth Strategies at Drone Racing League. Journal of Information Technology Teaching Cases, 11 (1), 2-7. doi:10.1177/2043886920939252 https://hdl.handle.net/2268/249870

The most cited

40 citations (Scopus®)

Standaert, W., Muylle, S., & Basu, A. (2021). How Shall We Meet? Understanding the Importance of Meeting Mode Capabilities for Different Meeting Objectives. Information and Management, 58 (1), 1-14. doi:10.1016/j.im.2020.103393 https://hdl.handle.net/2268/254989

The most significant

Standaert, W., Thunus, S., & Schoenaers, F. (2023). Virtual meetings and wellbeing: insights from the COVID-19 pandemic. Information Technology and People, 36 (5), 1766-1789. doi:10.1108/ITP-01-2021-0022
Peer Reviewed verified by ORBi

Dessart, L., & Standaert, W. (2023). Strategic storytelling in the age of sustainability. Business Horizons, 66 (3), 371-385. doi:10.1016/j.bushor.2023.01.005
Peer Reviewed verified by ORBi

Standaert, W., Muylle, S., & Basu, A. (2022). Business Meetings in a Post-Pandemic World: When and How to Meet Virtually? Business Horizons, 65 (3), 267-275. doi:10.1016/j.bushor.2021.02.047
Peer Reviewed verified by ORBi

Standaert, W., & Muylle, S. (2022). Framework for Open Insurance Strategy: Insights from a European Study. Geneva Papers on Risk and Insurance: Issues and Practice, 47 (3), 643-668. doi:10.1057/s41288-022-00264-8
Peer reviewed

Mazurova, E., Standaert, W., Penttinen, E., & Tan, F. (2022). Paradoxical Tensions Related to AI-Powered Evaluation Systems in Competitive Sports. Information Systems Frontiers, 24 (3), 897-922. doi:10.1007/s10796-021-10215-8
Peer Reviewed verified by ORBi


Standaert, W., Xiao Xiao, Ning Su, & Matteo Balliauw. (2024). The Royal Belgian Football Association: Redesigning a World-Class Digital Strategy. London, Ontario, Unknown/unspecified: Ivey Publishing.

Kandil, O., Dessart, L., Standaert, W., & Bosma, M. (08 January 2024). A Framework to Improve the Digital Customer Experience in Complex Services. Services Marketing Quarterly, 45 (1), 25-54. doi:10.1080/15332969.2023.2294235
Peer Reviewed verified by ORBi

Mazurova, E., & Standaert, W. (02 October 2023). Digitalisation in Action Sports: Affordances and Constraints [Paper presentation]. Marketing Research Seminar.

Mazurova, E., & Standaert, W. (15 September 2023). Digital Technologies in Action Sport: Blessing or Curse? [Paper presentation]. 31st European Association for Sport Management Conference (EASM), Belfast, Ireland.
Editorial reviewed

Mazurova, E., & Standaert, W. (16 May 2023). Automation or Augmentation of Work:  A multi-stakeholder perspective on implementing Artificial Intelligence in competitive sports [Paper presentation]. Marketing Seminar May, Liege, Belgium.

Kandil, O., Standaert, W., & Dessart, L. (12 May 2023). A framework to improve the digital customer experience in a complex services context [Paper presentation]. Euregio 2023, Maastricht, Netherlands.

El Midaoui, Y., Dessart, L., & Standaert, W. (04 May 2023). The Negative impact of Artificial Intelligence technologies on Customer Brand Engagement in the Tourism industry [Paper presentation]. Global Brand Conference, Bergamo, Italy.

Kandil, O., Dessart, L., & Standaert, W. (2023). A framework to improve Digital Customer Experience in Complex Services [Paper presentation]. HEC research day.

Standaert, W., Thunus, S., & Schoenaers, F. (2023). Virtual meetings and wellbeing: insights from the COVID-19 pandemic. Information Technology and People, 36 (5), 1766-1789. doi:10.1108/ITP-01-2021-0022
Peer Reviewed verified by ORBi

Meire, M., Coussement, K., Standaert, W., De Caigny, A., & Szerovay, M. (2023). How and when does DEI communication impact social media engagement? Evidence from the professional sports industry [Paper presentation]. Marketing Science: Diversity, Equity and Inclusion Conference.

Standaert, W., Ulm, M., Castro, K., & Allen, J. A. (2023). Exploring the Role of Workplace Meetings in Modern Work Arrangements [Paper presentation]. 18th INGroup Conference.

Standaert, W., & Allen, J. A. (2023). Participation and Effectiveness in Hybrid Meetings [Paper presentation]. 12th Changing Nature of Work Workshop.

Dessart, L., & Standaert, W. (2023). Quand le storytelling des marques se met au service de la durabilité. The Conversation.

Dessart, L., & Standaert, W. (2023). L’ABCD du “storytelling” pour la durabilité. La Libre Belgique.

Standaert, W. (2023). Towards a century of facilitating smart connections at Etilux.

Standaert, W. (2023). Education: Etilux – Preparing for the next 50 years. Spirit of Management, 49.

Standaert, W. (2023). How to create meaningful workplaces [Paper presentation]. Panel discussion at Grand Opening of Barco’s Meeting Experience Center.

Dessart, L., & Standaert, W. (2023). Strategic storytelling in the age of sustainability. Business Horizons, 66 (3), 371-385. doi:10.1016/j.bushor.2023.01.005
Peer Reviewed verified by ORBi

Mazurova, E., & Standaert, W. (12 December 2022). Paradoxes Associated with the Introduction of AI-powered Judging Support System in Artistic Gymnastics [Paper presentation]. Belge Journée de Recherche en Marketing, Brussels, Belgium.

El Midaoui, Y., Dessart, L., & Standaert, W. (21 April 2022). The Impact of AI on Consumer Engagement in the Travel Industry [Paper presentation]. Internal Marketing Seminar.

El Midaoui, Y., Dessart, L., & Standaert, W. (2022). The Impact of AI on Consumer Engagement in the Travel Industry [Paper presentation]. Belgian Service Research Day, Mons, Belgium.

Mazurova, E., & Standaert, W. (2022). L’intelligence artificielle à la rescousse » or « L'intelligence artificielle pour juger les compétitions sportives ? La Libre Belgique.

Standaert, W., & Thunus, S. (2022). Virtual Meetings during the Pandemic: Boon or Bane for Gender Inequality [Paper presentation]. 30th European Conference on Information Systems, Timisoara, Romania.
Peer reviewed

Su, N., Standaert, W., & Xiao, X. (2022). 比利时皇家足球协会：一个世界级的数字化战略. Ivey Publishing.

Standaert, W. (2022). Product Digitalization at Nike: The Future is Now. Journal of Information Technology Teaching Cases, 12 (1), 28-34. doi:10.1177/2043886920963286
Peer Reviewed verified by ORBi

Standaert, W., Muylle, S., & Basu, A. (2022). Business Meetings in a Post-Pandemic World: When and How to Meet Virtually? Business Horizons, 65 (3), 267-275. doi:10.1016/j.bushor.2021.02.047
Peer Reviewed verified by ORBi

Standaert, W. (2022). Retail and distribution management: Where logistics and marketing meet. Spirit of Management.

Standaert, W., & Muylle, S. (2022). Framework for Open Insurance Strategy: Insights from a European Study. Geneva Papers on Risk and Insurance: Issues and Practice, 47 (3), 643-668. doi:10.1057/s41288-022-00264-8
Peer reviewed

Standaert, W. (2022). Les réunions nous parlent des inégalités de genre sur notre lieu de travail [Paper presentation]. Échanges autour d'une proposition de plan d’action pour l’égalité de genre à l’ULiège.

Muylle, S., Standaert, W., & Basu, A. (2022). All meetings are not born equal. The Irish Times.

Mazurova, E., Standaert, W., Penttinen, E., & Tan, F. (2022). Paradoxical Tensions Related to AI-Powered Evaluation Systems in Competitive Sports. Information Systems Frontiers, 24 (3), 897-922. doi:10.1007/s10796-021-10215-8
Peer Reviewed verified by ORBi

Van den Steen, N., Muylle, S., Basu, A., & Standaert, W. (2022). An Empirical Study of Open-Market B2B Transaction Digitalization [Paper presentation]. INFORMS, Indianapolis, United States.
Editorial reviewed

Sophie, T., & Standaert, W. (2022). Suddenly Visible: Meetings as Witnesses and Makers of Gendered Organizations [Paper presentation]. 38th EGOS Colloquium, Vienna, Austria.
Peer reviewed

Standaert, W. (2022). Vergader-wijzer in het post-pandemie tijdperk. In Wij weten van praten. Politeia.
Editorial reviewed

Research, M., & Standaert, W. (2022). Microsoft New Future of Work Report 2022. https://orbi.uliege.be/handle/2268/297423

El Midaoui, Y., Dessart, L., & Standaert, W. (29 October 2021). The Impact of AI on Consumer Engagement in the Travel Industry [Paper presentation]. Internal Marketing Seminar.

Standaert, W., Xiao, X., & Su, N. (2021). The Royal Belgian Football Association: A World-Class Digital Strategy.

Standaert, W. (14 October 2021). Artificial Intelligence in Gymnastics [Paper presentation]. Copenhagen Business School - Department of Digitalization.

Ferrara, C., & Standaert, W. (2021). The Royal Belgian Football Association: Scoring Goals On and Off the Pitch. (HEC Liège – Management School of the University of Liège). Cranfield, United Kingdom: The Case Centre.

Standaert, W., & Muylle, S. (2021). Barco ClickShare: Introducing the Next-Generation Meeting Experience. The Case Centre.

Standaert, W., & Thunus, S. (2021). Encore une Réunion ?! La Libre Belgique.

Standaert, W. (2021). Business Meetings in a Post-Pandemic World [Paper presentation]. HEC Liège - Business Breakfast.

Standaert, W., Muylle, S., & Basu, A. (2021). How Shall We Meet? Understanding the Importance of Meeting Mode Capabilities for Different Meeting Objectives. Information and Management, 58 (1), 1-14. doi:10.1016/j.im.2020.103393
Peer Reviewed verified by ORBi

Van den Steen, N., Muylle, S., Basu, A., & Standaert, W. (2021). Digital technology choices by buyers and sellers for open market business-to-business transactions [Paper presentation]. INFORMS Annual Meeting.

Standaert, W., & Thunus, S. (2021). Gender Inequalities in Virtual Meetings during the Covid-19 Pandemic [Paper presentation]. Meeting Science - Gathering.

Gauttier, S., & Standaert, W. (2021). Networking during online conferences: A Q investigation of academics' perspectives [Paper presentation]. Annual Q Conference for the Scientific Study of Subjectivity.

Standaert, W. (2021). Digital growth Strategies at Drone Racing League. Journal of Information Technology Teaching Cases, 11 (1), 2-7. doi:10.1177/2043886920939252
Peer Reviewed verified by ORBi

Thunus, S., & Standaert, W. (2021). Les réunions virtuelles et le leadership des femmes [Paper presentation]. Associations pour les Nations Unies – Jeunes - Conférence : les inégalités de genre sur le marché du travail et de l'emploi.

Goebeler, L., Standaert, W., & Xiao, X. (2021). Hybrid Sport Configurations: The Intertwining of the Physical and the Digital. In Proceedings of the 54th HICSS.
Peer reviewed

Standaert, W. (2021). Open Finance: An Illustrated Framework of Digital Innovation in Insurance [Paper presentation]. FSMA - FinTech Talks.

Thunus, S., & Standaert, W. (2020). Dans les réunions virtuelles aussi, les femmes scientifiques sont désavantagées, selon une étude belge. La Libre Belgique.

Standaert, W., & Thunus, S. (2020). Un chercheur de HEC Liège récompensé dans le cadre du Prix ‘Genre et Covid-19’. CCI Magazine.

Thunus, S., & Standaert, W. (2020). Du sexisme aussi en télétravail. Moustique.

Standaert, W., & Thunus, S. (2020). Hybride vergaderen combineert het beste van twee werelden. Trends.

Standaert, W., & Thunus, S. (2020). Les réunions hybrides, de nouveaux défis. La Libre Belgique.

Thunus, S., & Standaert, W. (2020). Réunions virtuelles : plus productives mais pas plus efficaces! Trends Tendances.

Standaert, W. (2020). Vijf nieuwe inzichten om beter virtueel te vergaderen. Trends Knack.

Thunus, S., Standaert, W., Schoenaers, F., & Mahieu, C. (2020). Que penser des réunions virtuelles qui se généralisent. L'Echo.

Standaert, W., Muylle, S., & Cumps, B. (April 2020). Opening the gates: A framework for an open banking strategy. Journal of Digital Banking, 4 (4), 364–376.
Peer reviewed

Standaert, W., & Dessart, L. (2020). Drone Racing League: Brouiller les frontières physique-virtuel [Paper presentation]. 25ème conférence de l’Association Information et Management.

Rashid, K., Standaert, W., Masset, J., & Wassler, P. (2020). Flow Experiences of Different Technologies to Improve Perceptions of Travel Destinations [Paper presentation]. Travel and Tourism Research Association – Europe Chapter Conference.

Decoster, C., & Standaert, W. (2020). Collective Intelligence in the context of Sports Performance Evaluation [Paper presentation]. ACM Collective Intelligence.

Standaert, W. (2020). Nike Adapt: Vous souvenez-vous... de l'avenir [Paper presentation]. 25ème conférence de l’Association Information et Management.

Van den Steen, N., Muylle, S., Basu, A., & Standaert, W. (2020). How should firms prioritize their transaction digitalization efforts? Insights from research on buyer-supplier dyads [Paper presentation]. INFORMS Annual Meeting.

Van den Steen, N., Standaert, W., Basu, A., & Muylle, S. (2020). Digitized B2B Transactions: Open Issues [Paper presentation]. 36th Annual Industrial Marketing and Purchasing Group Conference.

Van den Steen, N., Muylle, S., Basu, A., & Standaert, W. (2020). Digitization in B2B Buying and Selling. In Proceedings of the 53rd Hawaii International Conference on System Sciences. IEEE Computer Society.
Peer reviewed

Standaert, W. (2019). Verzekeringsmakelaars stappen op digitale trein. Knack - Trends.

Standaert, W. (2019). Moment décisif pour les courtiers en assurance belges. Le Vif - Tendances.

Standaert, W., Muylle, S., & Cumps, B. (2019). Open Banking: Opening the Gates. Vlerick White Paper. https://orbi.uliege.be/handle/2268/242922

Standaert, W., Van der Biest, M., & Muylle, S. (2019). Digitale leertrajecten met impact [Paper presentation]. Universiteit Gent Onderwijsdag.

Standaert, W. (2019). The broker is an Indispensable Link in a Hybrid Story. Vivium Digital Awards.

Standaert, W. (2019). The Digital Sprint – Think and Act in an Ecosystem. Vlerick Partners Today.

Standaert, W. (March 2019). Emotionele Spanning als Motor van Innovatie. MT Insights, 41 (1).

Cumps, B., Viaene, S., & Standaert, W. (2019). Stackable Business Models: Architecting Business Ecosystems in B2B Settings [Paper presentation]. 4th Vlerick Research Day.

Muylle, S., Standaert, W., & Basu, A. (2019). Digital Innovation Frameworks [Paper presentation]. Workshops for Accenture Belux Groups.

Standaert, W., & Jarvenpaa, S. (2019). AI-enabled Generativity: Racing towards Artificial General Intelligence [Poster presentation]. 40th International Conference on Information Systems, Munich, Germany.

Jarvenpaa, S.* , & Standaert, W.*. (2018). Digital Probes as Opening Possibilities of Generativity. Journal of the Association for Information Systems. doi:10.17705/1jais.00516
Peer Reviewed verified by ORBi
* These authors have contributed equally to this work.

Jarvenpaa, S., & Standaert, W. (2017). Emergent Ecosystem for Radical Innovation: Entrepreneurial Probing at Formula E. In Proceedings of the 50th HICSS.
Peer reviewed

Muylle, S.* , & Standaert, W.*. (2016). The Use of Procedural Fairness in Electronic Reverse Auctions to Enhance Relationship Quality. Psychology and Marketing. doi:10.1002/mar.20875
Peer Reviewed verified by ORBi
* These authors have contributed equally to this work.

Standaert, W., Muylle, S., & Basu, A. (2016). An empirical study of the effectiveness of telepresence as a business meeting mode. Information Technology and Management. doi:10.1007/s10799-015-0221-9
Peer Reviewed verified by ORBi

Standaert, W. (2015). Effectiveness of communication technologies for distributed business meetings [Doctoral thesis, UGent - Universiteit Gent]. ORBi-University of Liège. https://orbi.uliege.be/handle/2268/242641

Standaert, W., Muylle, S., & Amelinckx, I. (2015). An empirical study of electronic reverse auction project outcomes. Electronic Commerce Research and Applications. doi:10.1016/j.elerap.2014.12.001
Peer Reviewed verified by ORBi

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