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Market Planning for New Industrial Products
Choffray, Jean-Marie; Lilien, Gary
1980John Wiley, New York, United States - New York
 

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Keywords :
Marketing models; Product optimization; Industrial markets response
Disciplines :
Quantitative methods in economics & management
Author, co-author :
Choffray, Jean-Marie ;  Université de Liège - ULiège > HEC - École de gestion de l'ULiège > Informatique décisionnelle
Lilien, Gary
Language :
English
Title :
Market Planning for New Industrial Products
Publication date :
1980
Publisher :
John Wiley, New York, United States - New York
Available on ORBi :
since 18 March 2009

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