Reference : Comparative advertising versus non comparative advertising in social marketing : the cas...
Dissertations and theses : Master of advanced studies dissertation
Business & economic sciences : Marketing
http://hdl.handle.net/2268/89188
Comparative advertising versus non comparative advertising in social marketing : the case of tap water
English
Delcourt, Cécile mailto [Université de Liège - ULg > HEC-Ecole de gestion de l'ULg : UER > UER Management >]
2007
HEC-ULg, ​​Belgique
http://hdl.handle.net/2268/89188

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