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Specialised master (Dissertations and theses)
Comparative advertising versus non comparative advertising in social marketing : the case of tap water
Delcourt, Cécile
2007
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https://hdl.handle.net/2268/89188
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Disciplines :
Marketing
Author, co-author :
Delcourt, Cécile
;
Université de Liège - ULiège > HEC-Ecole de gestion : UER > UER Management
Language :
English
Title :
Comparative advertising versus non comparative advertising in social marketing : the case of tap water
Defense date :
2007
Institution :
HEC-ULg, Belgium
Available on ORBi :
since 18 April 2011
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