Reference : Comparative advertising versus non comparative advertising in social marketing : the cas...

	Document type :	Dissertations and theses : Master of advanced studies dissertation
	Discipline(s) :	Business & economic sciences : Marketing
	To cite this reference:	http://hdl.handle.net/2268/89188

Title :	Comparative advertising versus non comparative advertising in social marketing : the case of tap water
Language :	English
Author, co-author :	Delcourt, Cécile [Université de Liège - ULg > HEC-Ecole de gestion de l'ULg : UER > UER Management >]
Publication date :	2007
Institution :	HEC-ULg
Country :	Belgique
Permalink :	http://hdl.handle.net/2268/89188

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