[en] Writing a document is a difficult task because the writer needs to think about two different concepts: the appearence of the document, and its content. Both constitute the message the writer wants to transmit.
We will here treat about the aesthetics of publications, from the perspective of effectiveness (which implies clarity). We begin by discussing some (but not all!) basic principles on how to write a good article, then treat about what LaTeX can help you to do to improve your document's content. We end with what you might do and do not about graphical \ae sthetism, and then end with some tips on how to ensure aesthetism, together with effectiveness, when writing an article.
Researchers ; Professionals ; Students ; General public