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Willingness-to-pay for local milk-based dairy products in Senegal
Lefevre, Mélanie
2010In Anales de Economía Aplicada 2010
 

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Keywords :
Choice-Based-Conjoint analysis; Ordered Probit Model; Milk; Senegal
Abstract :
[en] This paper aims to evaluate Senegalese consumers' willingness-to-pay (WTP) for local fresh milk-based products, in opposition to the ones produced with imported powder. Exploiting data from a choice-based-conjoint analysis conducted on 400 households in the region of Dakar, we evaluate the premium that consumers are willing to pay for fresh raw material (rather than powder) in the composition of sour milk. Based on an Ordered Probit Model, the results show evidence for a positive WTP for fresh raw material, which may be seen as a strong indication of preference for local products. This WTP greatly depends on the characteristics of the households. Wealthier households are willing to pay more than the medium households, while big households are ready to pay much less than the base category ones. Obviously, some niche markets exist, that producers may target to sell the local milk-based dairy products. However, more information has to be provided about the composition of dairy products, as consumers are not currently able to distinguish both types of raw material, even if they are willing to pay more for one of them. In spite of some restrictions about the presence of a potential "hypothetical bias" due to the nature of the data, this study gives a first insight of consumers' preferences for local milk-based dairy products.
Research center :
CREPP - Centre de Recherche en Économie Publique et de la Population - ULiège
Disciplines :
Microeconomics
Author, co-author :
Lefevre, Mélanie  ;  Université de Liège - ULiège > HEC-Ecole de gestion : UER > Economie internationale
Language :
English
Title :
Willingness-to-pay for local milk-based dairy products in Senegal
Publication date :
June 2010
Event name :
XXIV International Conference of Applied Economics
Event organizer :
ASEPELT
Event place :
Alicante, Spain
Event date :
du 16 au 19 juin 2010
Audience :
International
Main work title :
Anales de Economía Aplicada 2010
Main work alternative title :
[en] The Annals Volume of Applied Economics 2010
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since 19 July 2010

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