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| Reference : Comparing the effectiveness of alternative investigation methods for library environment... |
| Scientific congresses and symposiums : Unpublished conference | |||
| Social & behavioral sciences, psychology : Library & information sciences | |||
| http://hdl.handle.net/2268/64573 | |||
| Comparing the effectiveness of alternative investigation methods for library environmental evaluation | |
| English | |
Durieux, Nancy  [Université de Liège - ULg > CARE "Le Réseau des bibliothèques de l'ULg" > Bibliothèque des Sciences de la vie >] | |
| Pasleau, Françoise [Université de Liège - ULg > CARE "Le Réseau des bibliothèques de l'ULg" > Bibliothèque des Sciences de la vie >] | |
| 16-Jun-2010 | |
| 5 | |
| No | |
| No | |
| International | |
| EAHIL 2010 : 12th European Conference of Medical and Health Libraries | |
| du 14 juin 2010 au 18 juin 2010 | |
| European Association for Health Information and Libraries | |
| Lisbonne | |
| Portugal | |
| [en] Marketing libraries ; Library environmental evaluation | |
| [en] The use of new technologies and the merging of our libraries have led us to think about
marketing our library services. At the same time, Belgian universities in the French Community decided to conduct the LibQual+ survey. We participated in the working group responsible for data analysis of this survey regarding our institution. This gave us an initial assessment of the level of user satisfaction in our library, pointing to general library strengths and weaknesses and highlighting several questions to be investigated further. We searched for alternative evaluation methods that could help us to validate the LibQual+ conclusions and to explore further certain issues regarding different library user groups (students / researchers / clinicians / academic professors). Methodologies for conducting focus groups, semi-structured interviews and participant observations are largely described in the literature. We propose to test and compare these methodologies in order to discover which method is the most appropriate for each type of user and how far these approaches may be complementary. We also want to verify whether these investigation strategies will lead to reproducible conclusions able to support strategic planning for the library. Lastly, we need to decide whether these methods could also be used to measure the impact of future marketing activities. It may be useful to share our working procedures, conclusions and experiences with colleagues involved in similar marketing challenge. | |
| Professionals | |
| http://hdl.handle.net/2268/64573 |
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