Reference : Comparing the effectiveness of alternative investigation methods for library environm...
Scientific congresses and symposiums : Unpublished conference
Social & behavioral sciences, psychology : Library & information sciences
http://hdl.handle.net/2268/64573
Comparing the effectiveness of alternative investigation methods for library environmental evaluation
English
Durieux, Nancy mailto [Université de Liège - ULg > CARE "Le Réseau des bibliothèques de l'ULg" > Bibliothèque des Sciences de la vie >]
Pasleau, Françoise mailto [Université de Liège - ULg > CARE "Le Réseau des bibliothèques de l'ULg" > Bibliothèque des Sciences de la vie >]
16-Jun-2010
5
No
No
International
EAHIL 2010 : 12th European Conference of Medical and Health Libraries
du 14 juin 2010 au 18 juin 2010
European Association for Health Information and Libraries
Lisbonne
Portugal
[en] Marketing libraries ; Library environmental evaluation
[en] The use of new technologies and the merging of our libraries have led us to think about
marketing our library services.
At the same time, Belgian universities in the French Community decided to conduct the
LibQual+ survey. We participated in the working group responsible for data analysis of this
survey regarding our institution. This gave us an initial assessment of the level of user
satisfaction in our library, pointing to general library strengths and weaknesses and
highlighting several questions to be investigated further.
We searched for alternative evaluation methods that could help us to validate the LibQual+
conclusions and to explore further certain issues regarding different library user groups
(students / researchers / clinicians / academic professors).
Methodologies for conducting focus groups, semi-structured interviews and participant
observations are largely described in the literature. We propose to test and compare these
methodologies in order to discover which method is the most appropriate for each type of user
and how far these approaches may be complementary. We also want to verify whether these
investigation strategies will lead to reproducible conclusions able to support strategic planning
for the library. Lastly, we need to decide whether these methods could also be used to
measure the impact of future marketing activities. It may be useful to share our working
procedures, conclusions and experiences with colleagues involved in similar marketing
challenge.
Professionals
http://hdl.handle.net/2268/64573

File(s) associated to this reference

Fulltext file(s):

FileCommentaryVersionSizeAccess
Open access
EDITED ND EAHIL_Text_article_20100531_VF.pdfAuthor postprint104.57 kBView/Open

Additional material(s):

File Commentary Size Access
Open access
EDITED_ND_Presentation_EAHIL_version finale.pdf157.41 kBView/Open

Bookmark and Share SFX Query

All documents in ORBi are protected by a user license.