Co-creating service recovery after service failure: The role of brand equity

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Unpublished conference/Abstract (Scientific congresses and symposiums)

Hazee, Simon; Van Vaerenbergh, Yves; Armirotto, Vincent

2017 • 26th Frontiers in Service Conference, New York, USA

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https://hdl.handle.net/2268/212805

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Disciplines :

Marketing

Author, co-author :

Hazee, Simon ; Université de Liège > HEC Liège : UER > UER Management

Van Vaerenbergh, Yves; KU Leuven > Marketing

Armirotto, Vincent

Language :

English

Title :

Co-creating service recovery after service failure: The role of brand equity

Publication date :

June 2017

Event name :

26th Frontiers in Service Conference, New York, USA

Event date :

June 22-25, 2017

Audience :

International

Available on ORBi :

since 07 July 2017

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