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How to convince Westerners to eat insects?
Caparros Megido, Rudy; Alabi, Taofic; Haubruge, Eric et al.
2016Insecta 2016
 

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Keywords :
Edible insect; Mealworm; Entomophagy
Abstract :
[en] Edible insects are actually fashionable in Westerners aperitif. This marketing strategy allows producers to sell dried insects at high prices but without a sustainable establishment on the market. For a better position on the marketplace, several studies suggest integrating insects in an invisible way in ready-to-eat preparations. This talk present our past studies on the subject and a new one, using entomophagy perception questionnaires and hedonic scales, that compared the sensory-liking of dried mealworms and homemade pasta enriched with 10% of mealworms. Unsurprisingly, 90% of the participants preferred mealworms pasta. Nevertheless, it has been shown that women who have already eaten insects gave higher ratings to the two preparations’ taste while men responded similarly regardless their previous experience. It was also found a correlation between the overall liking evaluation, closely related to the odor evaluation, and the respondents’ personality. Effectively, people whom self-characterized them as suspicious gave low ratings to the two preparations; curious, adventurous and down-to-earth people intermediately rated preparations while ambitious people highly rated them. This study confirms the possible insect integration by proposing powdered insects in ready-to-eat preparations. A particular attention to products’ odor must be done, as suspicious people seem to rely on this organoleptic property to assess their global evaluation of insects’ products. Finally, women taste evaluation strengthened the idea that women are more neophobic than men as only women with previous experiences with insects gave high ratings to the preparations. As key contributors in food shopping decisions, women could be targeted by specific insect tasting sessions correlated with healthy or sustainable arguments to support entomophagy.
Disciplines :
Entomology & pest control
Author, co-author :
Caparros Megido, Rudy  ;  Université de Liège > Agronomie, Bio-ingénierie et Chimie (AgroBioChem) > Entomologie fonctionnelle et évolutive
Alabi, Taofic ;  Université de Liège > Agronomie, Bio-ingénierie et Chimie (AgroBioChem) > Entomologie fonctionnelle et évolutive
Haubruge, Eric  ;  Université de Liège > Premier Vice-Recteur
Francis, Frédéric  ;  Université de Liège > Agronomie, Bio-ingénierie et Chimie (AgroBioChem) > Entomologie fonctionnelle et évolutive
Language :
English
Title :
How to convince Westerners to eat insects?
Publication date :
2016
Event name :
Insecta 2016
Event place :
Magdeburg, Germany
Event date :
12/09/2016
Audience :
International
Available on ORBi :
since 14 September 2016

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