The influence of customer characteristics on the customer need knowledge of frontline employees

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Hüttel, Björn; Schumann, Jan Hendrik; Büttgen, Marion et al.

2016 • Marketing Science Conference

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https://hdl.handle.net/2268/194660

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Disciplines :

Marketing

Author, co-author :

Hüttel, Björn; Universität Passau

Schumann, Jan Hendrik; Universität Passau

Büttgen, Marion; Universität Hohenheim

Ates, Zelal ; Université de Liège > HEC-Ecole de gestion : UER > Marketing et intelligence stratégique

Komor, Marcin; University of Economics, Katowice

Language :

English

Title :

The influence of customer characteristics on the customer need knowledge of frontline employees

Publication date :

June 2016

Event name :

Marketing Science Conference

Event organizer :

INFORMS

Event place :

Shanghai, China

Event date :

16 - 18 June 2016

Audience :

International

Available on ORBi :

since 15 March 2016

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