Le Marketing stratégique et opérationnel, 6° Edition

Book published as author, translator, etc. (Books)

Lambin, Jean-Jacques; Chumpitaz, Ruben; de Moerloose, Chantal

2005 • Dunod, Paris, France

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MSO6.pdf

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Keywords :

Strategic Marketing; Operational Marketing

Disciplines :

Marketing

Author, co-author :

Lambin, Jean-Jacques

Chumpitaz, Ruben

de Moerloose, Chantal ; Université de Liège - ULiège > HEC-Ecole de gestion : UER > Marketing

Language :

French

Title :

Le Marketing stratégique et opérationnel, 6° Edition

Publication date :

2005

Publisher :

Dunod, Paris, France

Edition :

6th

Available on ORBi :

since 16 March 2010

Number of views

497 (82 by ULiège)

Number of downloads

37 (23 by ULiège)