Scientific conference in universities or research centers (Scientific conferences in universities or research centers)
International Marketing, a European Perspective
Cadiat, Anne-Christine
2014
 

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Keywords :
International; marketing; Europe
Abstract :
[en] This presentation aims at highlighting the specific features of the European Union and its consequences on local marketing strategies and actions.
Disciplines :
Marketing
Author, co-author :
Cadiat, Anne-Christine ;  Université de Liège - ULiège > HEC-Ecole de gestion : UER > UER Management
Language :
English
Title :
International Marketing, a European Perspective
Alternative titles :
[en] Marketing international, une perspective européenne
Publication date :
24 April 2014
Number of pages :
28
Event name :
International Marketing Workshop
Event organizer :
Mickael Stoica
Event place :
Washburn, United States
Event date :
24 avril 2014
Audience :
International
Available on ORBi :
since 31 March 2015

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