[en] Solar cooling provides an energy alternative for the fastest growing component of US energy use. This paper outlines the use of an industrial marketing decision support system aimed at pinpointing areas of improvement in product design and at enhancing the effectiveness of the associated communication strategies.
Disciplines :
Quantitative methods in economics & management
Author, co-author :
Choffray, Jean-Marie ; Université de Liège - ULiège > HEC-Ecole de gestion : UER > UER Opérations : Informatique décisionnelle
Lilien, Gary L.
Language :
English
Title :
The market for solar cooling: perceptions, response and strategy implications
