Reference : Where is marketing heading in France? A review of the literature
Scientific journals : Article
Business & economic sciences : Marketing
http://hdl.handle.net/2268/175164
Where is marketing heading in France? A review of the literature
English
Choffray, Jean-Marie mailto [Université de Liège - ULg > HEC-Ecole de gestion de l'ULg : UER > UER Opérations : Informatique décisionnelle >]
Bon, Jérôme []
Pras, Bernard []
Tixier, Daniel []
Waldman, Charles []
1981
Journal of Marketing
American Marketing Association
Summmer
208-214
Yes (verified by ORBi)
International
0022-2429
1547-7185
[en] Marketing research ; French marketing trends ; Literature review
[en] In this paper, we review what we think are some of the most interesting developments in the field of marketing in France. We have, as requested, limited ourselves to exclusively French sources.
Researchers ; Professionals ; Students
http://hdl.handle.net/2268/175164

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