Article (Scientific journals)
Assessing Response to Industrial Marketing Strategy
Choffray, Jean-Marie; Lilien, Gary L.
1978In Journal of Marketing
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Keywords :
Industrial market response; New products; Marketing mix
Abstract :
[en] An operational structure for use in making new industrial products design and marketing decisions
Disciplines :
Marketing
Author, co-author :
Choffray, Jean-Marie ;  Université de Liège - ULiège > HEC-Ecole de gestion : UER > UER Opérations : Informatique décisionnelle
Lilien, Gary L.
Language :
English
Title :
Assessing Response to Industrial Marketing Strategy
Publication date :
April 1978
Journal title :
Journal of Marketing
ISSN :
0022-2429
eISSN :
1547-7185
Publisher :
American Marketing Association
Peer reviewed :
Peer Reviewed verified by ORBi
Available on ORBi :
since 15 December 2014

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