The effect of Brand Anthropomorphism on Self-Disclosure

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Unpublished conference/Abstract (Scientific congresses and symposiums)

Gretry, Anaïs; Horváth, Csilla; Belei, Nina et al.

2014 • Association for Consumer Research

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https://hdl.handle.net/2268/173487

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Keywords :

Brand Anthropomorphism; Self-Disclosure

Disciplines :

Marketing

Author, co-author :

Gretry, Anaïs ; Université de Liège - ULiège > HEC-Ecole de gestion : UER > UER Management

Horváth, Csilla; Radboud Universiteit Nijmegen > Marketing

Belei, Nina; Radboud Universiteit Nijmegen > Marketing

Van Riel, Allard; Radboud Universiteit Nijmegen > Marketing

Language :

English

Title :

The effect of Brand Anthropomorphism on Self-Disclosure

Publication date :

23 October 2014

Event name :

Association for Consumer Research

Event place :

Baltimore, United States

Event date :

du 22 octobre au 26 octobre 2014

Audience :

International

Available on ORBi :

since 31 October 2014

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