The comparison of mode choice sensitivity to the reduction of travel time and cost in multimodal trip

Nowadays, with the extension of travel distances and accessibility to the various commuting options, multimodal trip proposes as the most competent travelling strategy. However, with increasing in demand by using these options as well as metro, subway, buses, cycles and sidewalk, some problems arose. The import of this quantitative study is to sympathize with the significance of the multimodal as a novel factor in the transportation. In this study, we discussed about cost and time as two significant factors, which affect everybody's life. While improving these two factors have a meaningful effect on encouraging/discouraging private vehicle commuters to switch to public transport. The methodology of this study is an empirical research in which a survey was conducted among the students at The National University of Malaysia with a numeric sample. Hence, a case study based on areas around UKM campus is used to demonstrate the results. What were investigated in this study were the attributes of a reduction in either travel cost or time to promote people who use their own vehicles to shift toward public transportation. The results show that the two factors: time and cost made a significant contribution in motivating private vehicle users to switch public transport. However, the most important purpose of this study was determining the most effective factor (at least based on our condition) since it's not practically possible to have the travel time and cost reduction together