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Contribution to collective works (Parts of books)
Luxury wine marketing
Heine, Klaus; Atwal, Glyn; Ates, Zelal
2014In Charters; Gallo, Jérôme (Eds.) Wine Business Management
Peer reviewed
 

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Disciplines :
Marketing
Author, co-author :
Heine, Klaus;  EMLYON Business School > Markets and Innovation
Atwal, Glyn;  ESC Dijon
Ates, Zelal ;  Université de Liège - ULiège > HEC-Ecole de gestion : UER > Marketing et intelligence stratégique
Language :
English
Title :
Luxury wine marketing
Publication date :
2014
Main work title :
Wine Business Management
Editor :
Charters
Gallo, Jérôme
Publisher :
Pearson, Paris, France
ISBN/EAN :
9782326000520
Pages :
235-246
Peer reviewed :
Peer reviewed
Available on ORBi :
since 03 October 2014

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