Corporate Social Responsibility; Public Services; Sustainability Balanced Scorecard
Abstract :
[en] This article attempts to address the lack of knowledge pertaining to challenges faced by local public enterprises in the field of corporate social responsibility (CSR). On the basis of expert interviews, group discussions and an online survey in five countries of the European Union, this study examines the specific market conditions of local public companies and explores the extent to which they must develop unique methods to assess and integrate CSR. The results include a framework developed for the use of those local public companies that wish to adopt a more strategic and holistic approach to CSR. This framework applies balanced scorecard principles to
CSR and includes industry-specific key performance indicators.
Disciplines :
Marketing
Author, co-author :
Ates, Zelal ; Université de Liège - ULiège > HEC-Ecole de gestion : UER > Marketing et intelligence stratégique
Büttgen, Marion
Language :
English
Title :
Corporate Social Responsibility in the Public Service Sector: Towards a Sustainability Balanced Scorecard for Local Public Enterprises
Publication date :
2011
Journal title :
Zeitschrift für Öffentliche und Gemeinwirtschaftliche Unternehmen