Two Decades of Service Marketing Research: Mapping the New Frontiers of the Discipline

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Furrer, Olivier; Delcourt, Cécile; Gremler, Dwayne

2013 • Frontiers in Service Conference

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https://hdl.handle.net/2268/158875

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Disciplines :

Marketing

Author, co-author :

Furrer, Olivier

Delcourt, Cécile ; Université de Liège - ULiège > HEC-Ecole de gestion : UER > UER Management

Gremler, Dwayne

Language :

English

Title :

Two Decades of Service Marketing Research: Mapping the New Frontiers of the Discipline

Publication date :

2013

Event name :

Frontiers in Service Conference

Event place :

Taipai, Thailand

Event date :

July 4‐7, 2013

Audience :

International

Available on ORBi :

since 26 November 2013

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