Poster (Scientific congresses and symposiums)
Why Would I Use Commercial Sharing Programs? A Realistic View of Consumer (Non-) Usage Intentions
Hazee, Simon
2013Workshop on Ownership and Decision Making
 

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Keywords :
commercial sharing programs; consumer behaviour; barriers to usage intentions; emotions
Disciplines :
Marketing
Author, co-author :
Hazee, Simon ;  Université de Liège - ULiège > HEC-Ecole de gestion : UER > UER Management
Language :
English
Title :
Why Would I Use Commercial Sharing Programs? A Realistic View of Consumer (Non-) Usage Intentions
Publication date :
September 2013
Event name :
Workshop on Ownership and Decision Making
Event organizer :
Vienna University of Economics and Business
Event place :
Vienna, Austria
Event date :
September 26 – 27, 2013
Audience :
International
Available on ORBi :
since 01 October 2013

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