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The impact of negative (fear) and positive (pride) emotional appeals on persuasion in a public health communication context: road safety case in Belgium.
Hazee, Simon
2013
 

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Disciplines :
Marketing
Author, co-author :
Hazee, Simon ;  Université de Liège - ULiège > HEC-Ecole de gestion : UER > UER Management
Language :
English
Title :
The impact of negative (fear) and positive (pride) emotional appeals on persuasion in a public health communication context: road safety case in Belgium.
Publication date :
16 April 2013
Event name :
Conference for the 'Non-profit marketing' expert group of STIMA
Event organizer :
STIMA
Event place :
Brussels, Belgium
Available on ORBi :
since 17 April 2013

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