[en] The goal of this conference was to emphasize the places’ need for a good positioning. Considering the numerous target markets of a place (exporters, investors, residents, tourists, manufacturers), a city has to focus on 4 marketing factors to improve its attractiveness: attractions, people, image and infrastructures. Building on the examples of Lyon, Montreal, Freiburg and Helsinki, we suggested some development tracks for the city of Liege.
Research center :
HEC ULiège
Disciplines :
Marketing
Author, co-author :
Brandt, Céline ; Université de Liège - ULiège > HEC-Ecole de gestion : UER > Marketing général
Froehlicher, Thomas ; Université de Liège - ULiège > HEC - Ecole de gestion : Services généraux > HEC - Ecole de gestion de l'ULG : Direction générale
Language :
French
Title :
City Branding
Publication date :
23 October 2009
Event name :
Liège Créative: Un colloque sur l’avenir de Liège, le développement d’une ville universitaire sur fond de créativité
