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Shifting Towards Environment-Friendly Modes: Profiling Travelers using Q-Methodology
Cools, Mario; Moons, Elke; Janssens, Brecht et al.
2009In Proceedings of the 88th Annual Meeting of the Transportation Research Board (DVD-ROM)
Peer reviewed
 

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Abstract :
[en] Due to a variety of reasons, the previous century is characterized by an extraordinary growth in car use that has continued into the current century. This has resulted in serious environmental repercussions. Despite technological advancements, the externalities remain an ecological threat that can not be discarded by policy makers. Therefore, it is essential that policy makers focus on reducing car use and on stimulating the shift towards more environment-friendly transport modes. In this study, Q-methodology is adopted as the technique to segment people, and to ascertain which approaches and determinants matter to medium distance travel. Segmentation is important, as policy measures will be more efficient and effective if they are fine-tuned on specific target groups. The analysis revealed that four discourses preponderate the paradigm of environmentally sustainable transport: travelers who use public transport as a dominant alternative, car-dependent travelers, travelers with a positive perception of using public transport, and travelers with a preference for car use. Concerning rational, economic motives, individuals evaluate travel time reliability as most important. To increase the reliability policy makers should consider the use of separate bus lanes and traffic light manipulation. In addition, public transport can be made even more attractive, when costs of cars are made more variable by road or congestion charging. When the subjective motives are discussed, the differences between the different groups of travelers were more pronounced. Next to increasing the benefits of using public transport, policy makers should also pay attention to removing psycho-social barriers.
Research center :
Lepur : Centre de Recherche sur la Ville, le Territoire et le Milieu rural - ULiège
LEMA - Local Environment Management and Analysis
Disciplines :
Special economic topics (health, labor, transportation...)
Civil engineering
Author, co-author :
Cools, Mario  ;  Universiteit Hasselt - UH
Moons, Elke;  Universiteit Hasselt - UH
Janssens, Brecht;  Universiteit Hasselt - UH
Wets, Geert;  Universiteit Hasselt - UH
Language :
English
Title :
Shifting Towards Environment-Friendly Modes: Profiling Travelers using Q-Methodology
Publication date :
2009
Event name :
88th Annual Meeting of the Transportation Research Board
Event organizer :
Transportation Research Board of the National Academies
Event place :
Washington, United States - District of Columbia
Event date :
11-01-2009 to 15-01-2009
Audience :
International
Main work title :
Proceedings of the 88th Annual Meeting of the Transportation Research Board (DVD-ROM)
Publisher :
Transportation Research Board of the National Academies, Washington, United States - District of Columbia
Peer reviewed :
Peer reviewed
Available on ORBi :
since 14 November 2012

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