Reference : Boost Customer Loyalty With Online Support: The Case of Mobile Telecoms Providers
Scientific journals : Article
Business & economic sciences : Marketing
http://hdl.handle.net/2268/1279
Boost Customer Loyalty With Online Support: The Case of Mobile Telecoms Providers
English
Van Riel, Allard mailto [Université de Liège - ULg > HEC - Ecole de gestion de l'ULg > Stratégie et déploiement de projets innovants >]
Lemmink, Jos mailto [Universiteit Maastricht]
Streukens, Alexandra [Université de Liège - ULg > HEC-Ecole de gestion de l'ULg > HEC-Ecole de gestion de l'ULg >]
Liljander, Veronica mailto [HANKEN, Helsinki, Finland]
2004
International Journal of Internet Marketing and Advertising
Inderscience
1
1
4-23
Yes
International
1477-5212
[en] loyalty ; e-services ; telecommunications
INNOV
Researchers ; Professionals
http://hdl.handle.net/2268/1279

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