Article (Scientific journals)
Boost Customer Loyalty With Online Support: The Case of Mobile Telecoms Providers
Van Riel, Allard; Lemmink, Jos; Streukens, Alexandra et al.
2004In International Journal of Internet Marketing and Advertising, 1 (1), p. 4-23
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Keywords :
loyalty; e-services; telecommunications
Research center :
INNOV
Disciplines :
Marketing
Author, co-author :
Van Riel, Allard ;  Université de Liège - ULiège > HEC - École de gestion de l'ULiège > Stratégie et déploiement de projets innovants
Lemmink, Jos;  Universiteit Maastricht
Streukens, Alexandra ;  Université de Liège - ULiège > HEC-Ecole de gestion > HEC-Ecole de gestion
Liljander, Veronica;  HANKEN, Helsinki, Finland
Language :
English
Title :
Boost Customer Loyalty With Online Support: The Case of Mobile Telecoms Providers
Publication date :
2004
Journal title :
International Journal of Internet Marketing and Advertising
ISSN :
1477-5212
eISSN :
1741-8100
Publisher :
Inderscience
Volume :
1
Issue :
1
Pages :
4-23
Peer reviewed :
Peer Reviewed verified by ORBi
Available on ORBi :
since 26 November 2008

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