Reference : Extending electronic portals with new services: Exploring the usefulness of brand ext...
Scientific journals : Article
Business & economic sciences : Marketing
http://hdl.handle.net/2268/1252
Extending electronic portals with new services: Exploring the usefulness of brand extension models
English
Van Riel, Allard mailto [Université de Liège - ULg > HEC - Ecole de gestion de l'ULg > Stratégie et déploiement de projets innovants >]
Ouwersloot, Hans mailto [Universiteit Maastricht]
2005
Journal of Retailing and Consumer Services
Pergamon Press - An Imprint of Elsevier Science
12
4
245-254
Yes (verified by ORBi)
International
0969-6989
[en] Services ; Brand Extensions ; E-Services
INNOV
Researchers ; Professionals
http://hdl.handle.net/2268/1252

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