Article (Scientific journals)
Extending electronic portals with new services: Exploring the usefulness of brand extension models
Van Riel, Allard; Ouwersloot, Hans
2005In Journal of Retailing and Consumer Services, 12 (4), p. 245-254
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Keywords :
Services; Brand Extensions; E-Services
Research center :
INNOV
Disciplines :
Marketing
Author, co-author :
Van Riel, Allard ;  Université de Liège - ULiège > HEC - École de gestion de l'ULiège > Stratégie et déploiement de projets innovants
Ouwersloot, Hans;  Universiteit Maastricht
Language :
English
Title :
Extending electronic portals with new services: Exploring the usefulness of brand extension models
Publication date :
2005
Journal title :
Journal of Retailing and Consumer Services
ISSN :
0969-6989
Publisher :
Pergamon Press - An Imprint of Elsevier Science
Volume :
12
Issue :
4
Pages :
245-254
Peer reviewed :
Peer Reviewed verified by ORBi
Available on ORBi :
since 26 November 2008

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