Reference : Managing Hybridity: (Inter-)Organizational Strategies in the Fair Trade Field

	Document type :	Scientific congresses and symposiums : Unpublished conference
	Discipline(s) :	Business & economic sciences : Social economics Business & economic sciences : General management & organizational theory
	To cite this reference:	http://hdl.handle.net/2268/118646

Title :	Managing Hybridity: (Inter-)Organizational Strategies in the Fair Trade Field
Language :	English
Alternative title :	[en] Gestion de l'hybridité : stratégies (inter-)organisationnelles dans le champ du commerce équitable
Author, co-author :	Huybrechts, Benjamin [Université de Liège - ULg > HEC-Ecole de gestion de l'ULg : UER > Management en économie sociale >]
Publication date :	7-Jul-2011
Peer reviewed :	Yes
On invitation :	No
Audience :	International
Event name :	27th EGOS Colloquium
Event date :	6-9 July 2011
Event organizer :	European Group for Organizational Studies
Event place (city) :	Gothenburg
Event country :	Sweden
Keywords :	[en] hybridity ; fair trade ; hybride ; commerce équitable
Abstract :	[en] This paper aims to examine the concrete strategies through which organizations may reach compromises between conflicting logics. To reach this goal, this paper tries to capture some of the interactions between the organizational, inter-organizational and field levels in terms of management and diffusion of plural logics, using the case of social enterprises in the Fair Trade field.
Research units :	Centre d'Économie Sociale - CES
Permalink :	http://hdl.handle.net/2268/118646

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