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See detailHow to capture Doppelganger Brand Image with Brand Concept Mapping
Brandt, Céline ULg; Pahud de Mortanges, Charles ULg; Van Riel, Allard et al

Scientific conference (2010, February)

In a Web 2.0 context, negative user-generated content (UGC) that damages the brand reputation can be easily produced and quickly spread. There is a lack of literature on how to measure the value ... [more ▼]

In a Web 2.0 context, negative user-generated content (UGC) that damages the brand reputation can be easily produced and quickly spread. There is a lack of literature on how to measure the value destruction, known as doppelgänger brand image (DBI). The authors define DBI as the appearance, or reinforcement, of negative associations at the brand reputation level. Brand reputation is the collective brand image that is shared by multiple stakeholders. Using brand concept mapping (BCM) on two corporate brands, this study shows the effect of exposure to negative UGC on the brand image perception and measures the impact of this exposure on DBI. The authors use a two*two between-subjects design with 280 consumers in order to study the effects of the type of media and source credibility, brand experience and Internet experience on the DBI. The results suggest that, the negative UGC will cause an increase in the frequency of mentions of negative associations. At the reputation level, if the brand already has a DBI, an exposure to negative UGC will reinforce it. However, if the brand reputation is mostly positive, a single exposure to negative UGC will not create a DBI. The results also confirm the effect of source credibility and type of media on the likelihood of DBI. The experience with the brand and with Internet will reduce the risk of DBI. [less ▲]

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See detailHow to Capture Life as it Happens ? An Aesthetical Approach to Joann Sfar’s Drawing
Hagelstein, Maud ULg

Conference (2009, October 17)

Which theoretical categories can we use to talk about an artist’s drawing? The quality of the line, the specific rhythm, the relationship between line and color, the degree of realism or the aesthetic ... [more ▼]

Which theoretical categories can we use to talk about an artist’s drawing? The quality of the line, the specific rhythm, the relationship between line and color, the degree of realism or the aesthetic influence of past masters: these are not easy to describe in an original way. The difficulties encountered in the traditional field of the fine arts also present themselves when considering comics because the drawing is specific and implicates a different temporality. The artists themselves regret the lack of a real aesthetic approach to their works, but we cannot simply transpose the usual discourse to the study of comics: as a young medium, this art form deserves relevant categories of analysis. My research will investigate what Aesthetics, as formal approach, could add to comics studies. I propose to read Joan Sfar’s auto-biographical notebooks published by L’association between 2002 and 2005 – in particular: Harmonica, Ukulélé, Parapluie, Piano, Caravan. These notebooks contain precious insight into his work method and his drawing. I would like to highlight several recurring themes. Sfar first criticizes the “academic drawing” he learned at school as being too “realist,” “anatomical,” and devoid of life. He explains that it took him a long time to depart from this kind of drawing. By contrast, he heartily advocates drawing directly from the perception of movement, situation, and expression, implying rapid and freehand drawing. In this context, Sfar refers to the famous illustrator Quentin Blake, who describes his career path, accompanied by relevant drawings, in La vie de la page (1995). I propose to compare Joan Sfar’s ideas on drawing with this principal influence on his work. Finally, the theory of color and light shows – in another way – the importance of the accidental and the uncalculated in his art. My arguments will be supported by various examples of Sfar’s work. [less ▲]

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See detailHow to check analytically the robustness of a building submitted to a column loss - A premiere
Huvelle, Clara ULg; Jaspart, Jean-Pierre ULg; Demonceau, Jean-François ULg

in Proceedings of Eurosteel 2014 conference (in press)

Recent events such as natural catastrophes or terrorism attacks have highlighted the necessity to ensure the structural integrity of buildings under an exceptional event. According to Eurocodes and some ... [more ▼]

Recent events such as natural catastrophes or terrorism attacks have highlighted the necessity to ensure the structural integrity of buildings under an exceptional event. According to Eurocodes and some other national design codes, the structural integrity of civil engineering structures should be guaranteed through appropriate measures and one way to guarantee it is to ensure an appropriate robustness of the structure, which may be defined as the ability of a structure to remain globally stable in case of exceptional event leading to local damages. However, although global design approaches are provided in modern codes and standards, no easy-to-apply practical guidelines are provided. The present paper reflects recent researches realised at the University of Liege with the scope of proposing such practical guidelines for the activation of alternative load path in the structure, design strategy generally leading to the most economical solutions. [less ▲]

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See detailHow to choose an appropriate carrier for platinum drugs
Gillet, Marie-Claire ULg; Houssier, Claude ULg

in Biochimie (1978), 60

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See detailHow to combine citizenship and Diversities: The Challenge of a EU Multicultural citizenship?
Martiniello, Marco ULg

in Lewis, R. (Ed.) Multiculturalism Observed. Exploring Identity (2006)

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See detailHow to combine Integration and Diversities : The challenge of an EU multicultural citizenship
Martiniello, Marco ULg

Book published by EUMC Discussion Paper (2004)

Detailed reference viewed: 82 (1 ULg)
See detailHow to combine pedigree and marker information into a single estimator for the calculation of relationships?
Bömcke, Elisabeth ULg; Soyeurt, Hélène ULg; Szydlowski, Maciej et al

in Book of Abstracts of the 60th Annual Meeeting of the European Association for Animal Production (2009, August)

Relationship coefficients are particularly useful to improve genetic management of endangered populations. These coefficients are traditionally based on pedigree data. In case of incomplete or missing ... [more ▼]

Relationship coefficients are particularly useful to improve genetic management of endangered populations. These coefficients are traditionally based on pedigree data. In case of incomplete or missing pedigree, they are replaced by coefficients calculated from molecular data when this information is available. However, genotyping a complete population for a sufficient number of markers can be impossible. The main objective of this study was therefore to develop a new method to estimate relationship by combining molecular with pedigree data. It will be useful for specific situations, where neither pedigree nor molecular data are complete. In a companion paper, the compatible coefficients were determined. In this study, based on simulations of pedigree and marker data, the method to combine the selected coefficients was determined. Various parameters were taken into account in the model: number and quality of the marker (e.g. marker informativeness), mutation rate, quality of the pedigree (e.g. generation-equivalents), … The combined estimator has several advantages. Especially, negative relationship values obtained in literature with molecular-based estimators in case of small inbred populations can be avoided. In conclusion, this combined estimator was originally developed for the management of an endangered horse population. It should also be a promising alternative to traditionally used estimators, e.g. for the management of small and/or rare breeds; especially in case of inbred populations, with both incomplete pedigree and partial molecular information. [less ▲]

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See detailHow to construct fundamental risk factors?
Lambert, Marie ULg; Hübner, Georges ULg

Conference (2010, May)

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See detailHow to construct fundamental risk factors?
Lambert, Marie ULg; Hübner, Georges ULg

Conference (2010, May)

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See detailHow to construct fundamental risk factors?
Lambert, Marie ULg; Hübner, Georges ULg

Conference (2010, June)

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See detailHow to control the recombinant prion protein adhesion for successful storage through modification of surface properties Biointerphases
Vrlinic; Debarnot, Dominique; Legeay, Gilbert et al

in Biointerphases (2012)

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See detailHow to correctly determine the kinetics of a photocatalytic degradation reaction?
Pirard, Sophie ULg; Malengreaux, Charline ULg; Toye, Dominique ULg et al

in Chemical Engineering Journal (2014), 249

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See detailHow to count elephants in West African savannahs? Synthesis and comparison of main gamecount methods
Bouché, Philippe ULg; Lejeune, Philippe ULg; Vermeulen, Cédric ULg

in Biotechnologie, Agronomie, Société et Environnement = Biotechnology, Agronomy, Society and Environment [=BASE] (2012), 16(1), 77-91

The comparison of some elephants count methods – aerial sampling count, aerial total count and direct foot count – has been presented through surveys’ study cases implemented in Benin, Burkina Faso and ... [more ▼]

The comparison of some elephants count methods – aerial sampling count, aerial total count and direct foot count – has been presented through surveys’ study cases implemented in Benin, Burkina Faso and Niger. We compare them in terms of effort and cost to survey an area (sampling efficiency), efficiency in data collection (detection efficiency) as well as accuracy and precision. Aerial sampling count returns low sampling and detection efficiency and very low precision and accuracy figures when counting elephants populations below 0.5 elephant.km-2. Precision can partly be improved by stratification. Direct foot count returns the best sampling and detection efficiency but insufficient data number to produce reliable estimates. Therefore some authors often produced no results for elephants. Aerial total count is a costly method in absolute value. It requires important logistic and no measure of error is possible. However it provides relatively good sampling and detection efficiency as well as relatively accurate figures appreciated by wildlife managers if technical requirements are respected. Aerial total count could be recommended to survey small population of West African elephants each 3 to 5 years to minimize yearly count costs. [less ▲]

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See detailHow to deal with radical changes in downsizing strategies of global companies? Territorial renewal and adaptative institutionalization
Naedenoen, Frédéric ULg; Pichault, François ULg; Xhauflair, Virginie ULg

Conference (2009, May)

A large part of the empirical literature devoted to the question of territorial governance and downsizing still refers to a planning view on corporate strategies (Mintzberg, 1994). A particular ... [more ▼]

A large part of the empirical literature devoted to the question of territorial governance and downsizing still refers to a planning view on corporate strategies (Mintzberg, 1994). A particular restructuring strategy, once being designed and announced, should be implemented as such, in a sequential way. Most studies do not consider the probability, quite high in a context of global uncertainty, of radical reorientations of the downsizing strategy. This is exactly what occurred in the Liege area, where a big steel group decided successively - and according to how the way the economic climate goes - (1) to stop an important part of its activity, (2) to reopen it and lastly (3) to suspend it again. In those conditions - 3 radical changes in less than 5 years - one can easily understand that a linear view on territorial reconversion must be questioned. [less ▲]

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See detailHow to decrease pragmatic interferences : the impact of different techniques
Dardenne, Benoît ULg

in European Bulletin of Cognitive Psychology (1991), 11

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See detailHow to define responders in osteoarthritis
Cooper, Cyrus; Adachi, Jonathan D; Bardin, Thomas et al

in Current Medical Research & Opinion (2013), 29(6), 719-29

Background: Osteoarthritis is a clinical syndrome of failure of the joint accompanied by varying degrees of joint pain, functional limitation, and reduced quality of life due to deterioration of articular ... [more ▼]

Background: Osteoarthritis is a clinical syndrome of failure of the joint accompanied by varying degrees of joint pain, functional limitation, and reduced quality of life due to deterioration of articular cartilage and involvement of other joint structures. Scope: Regulatory agencies require relevant clinical benefit on symptoms and structure modification for registration of a new therapy as a disease-modifying osteoarthritis drug (DMOAD). An international Working Group of the European Society on Clinical and Economic Aspects of Osteoporosis and Osteoarthritis (ESCEO) and International Osteoporosis Foundation was convened to explore the current burden of osteoarthritis, review current regulatory guidelines for the conduct of clinical trials, and examine the concept of responder analyses for improving drug evaluation in osteoarthritis. Findings: The ESCEO considers that the major challenges in DMOAD development are the absence of a precise definition of the disease, particularly in the early stages, and the lack of consensus on how to detect structural changes and link them to clinically meaningful endpoints. Responder criteria should help identify progression of disease and be clinically meaningful. The ideal criterion should be sensitive to change over time and should predict disease progression and outcomes such as joint replacement. Conclusion: The ESCEO considers that, for knee osteoarthritis, clinical trial data indicate that radiographic joint space narrowing40.5mm over 2 or 3 years might be a reliable surrogate measure for total joint replacement. On-going research using techniques such as magnetic resonance imaging and biochemical markers may allow the identification of these patients earlier in the disease process [less ▲]

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See detailHow to define responders in osteoarthritis?
Bruyère, Olivier ULg

Conference (2012, March 23)

Detailed reference viewed: 12 (0 ULg)