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See detailRhétorique des figures visuelles et argumentation par images dans le discours scientifique
Dondero, Maria Giulia ULg

in Protée (2010), 38(1), 41-54

In our essay we compare two semiotic perspectives on visual rhetoric: the first one named rhetoric of visual figures is elaborated by Groupe Mu in his Traité du signe visuel (1992) and the second one ... [more ▼]

In our essay we compare two semiotic perspectives on visual rhetoric: the first one named rhetoric of visual figures is elaborated by Groupe Mu in his Traité du signe visuel (1992) and the second one, named visual argumentation, is the product of semiotics of discourse (École de Paris). The one concerns the rhetoric figure as a deviation from a cultural rule, the other one concerns the argumentation produced by the disposition of visual and verbal texts in a syncretic discourse. The discourse taken into account in this essay is the scientific one and our analysis focus on the black holes’ iconography in astrophysics popular literature. [less ▲]

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