Les Enjeux de la Mobilisation des Parties Prenantes dans un Processus de Certification Sociale. Le Cas d’un Call Center

in Revue Internationale P.M.E. (2011)

La présente recherche vise à comprendre le processus de mobilisation des parties prenantes dans une PME qui a initié un projet de certification sociale. La revue de littérature de la théorie des parties ... [more ▼]

La présente recherche vise à comprendre le processus de mobilisation des parties prenantes dans une PME qui a initié un projet de certification sociale. La revue de littérature de la théorie des parties prenantes explore et analyse les relations entre l’organisation et ses parties prenantes en mettant l’organisation dans une posture de réactivité face aux différentes pressions qu’elle reçoit de ses parties prenantes. Nous nous plaçons à l’opposé de cette posture en mettant l’organisation dans un rôle proactif dans lequel elle tente de mobiliser ses parties prenantes autour d’un projet de responsabilité sociale initié par elle-même. Très peu d’études académiques se sont intéressées à ce scénario, notre article souhaite ainsi combler le vide existant dans la littérature. En combinant différentes théories mobilisées pour analyser le positionnement des parties prenantes et la sociologie de la traduction, nous élaborons une grille d’analyse de ce processus d’implication qui débouche sur des propositions managériales. [less ▲]

La formalisation de la GRH dans une PME comme enjeu d’un processus de certification RSE. Le Cas d’un Call Center

Conference (2010)

Involving, managing and engaging stalekolders. The Belgian diversity standard case study

Conference (2009, September 21)

Diversity management status in morocco. an exploratory stydu

Conference (2009, July 16)

The purpose of this article is to explore diversity management specificities in arab countries, especially in Morocco (North Africa). We analyse organisational initiatives, managers’ perception and the ... [more ▼]

The purpose of this article is to explore diversity management specificities in arab countries, especially in Morocco (North Africa). We analyse organisational initiatives, managers’ perception and the way they mainstream diversity tools in their management. The Moroccan industry is based on two major sectors: agriculture food and textile. Those two activities represent more than 50% of the PIB, 70% of the national employment and 75% of exportations. We focus our study on those two sectors which are a pillar of the morrocan economy. Our sample consist of 30 questionnaire sent to companies that have more than 50 employees. We received 16 answers. We questioned CEOs, managers, middle managers and employees. The main contribution of the research is that moroccan leaders are aware of their responsibilities to implement and carry out diversity projects. The main topics mentioned concerns equality and gender. However, they have no skills or power to ensure that responsibilities fully. Diversity management is not included in the strategy. It remains a minor task operated mainly by the human resource department. Morrocan managers need more specific trainings and a global governmental policy to guide their actions. Employees are not well informed about their rights. Moreover, Morocco will open a free exchange zone in 2010. This is an opportunity for many international companies to invest in the country. Most of them are from Europe and USA. They are well informed about diversity management, especially gender issues. This represents a threat for Moroccan companies who feel the urgency to develop a national framework for diversity management. Our research is still under study. We are collecting more data and we aim to integrate some extra stakeholders in the sample. Mainly the government and the local communities. The fact that we interviewed only managers gives us a limited view of the diversity management status in Morocco. [less ▲]

Stakeholders' Involvement as CSR analyser

Conference (2008, August)

How to involve stakeholders in CSR certifications?

Conference (2008, May)

WebTel et la certification SA8000

in Raufflet, Emmanuel; Battelier, Pierre (Eds.) Responsabilité sociale de l'entreprise: enjeux de gestion et cas pédagogiques (2008)

Proposition d’un modèle d’analyse du processus d’implication des parties prenantes dans les processus de certifications sociales

Conference (2007, November)

La PME face aux processus de certification sociale SA8000, le cas WebTel

in Revue Internationale P.M.E. (2007), 20

Au-delà des labels : du management de la RSE au management par la RSE

Conference (2006, May)